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From trust to doubt: Why fake online reviews still fool consumers. Despite growing awareness of fake online reviews, a new research article finds that consumers still overwhelmingly trust what they read 鈥� even when they shouldn鈥檛.

Some students leave college with a tight-knit circle of friends, others with impressive resumes. Twin sisters Cherish and Unique Alston are walking away with that 鈥� plus thriving startups and thousands of dollars in awards to fuel their journeys.

鲍鱼tv researchers among top 10 in nation for publishing in premier information systems journals. 鲍鱼tv is ranked No. 13 in the world, No. 9 in the U.S., and No. 1 in Florida for the five-year period from 2020 to 2024, according to AIS Research Rankings released by the Association for Information Systems.

Deliberative or automatic: How consumers use online reviews to reach decisions. New research published in MIS Quarterly reveals 鈥� surprisingly 鈥� that consumers鈥� use of online reviews in decision-making might not be as deliberative and logical as commonly believed.