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Despite growing awareness of fake online reviews, a new research article finds that consumers still overwhelmingly trust what they read—even when they shouldn’t.
July 17, 2025Business News, Research and Innovation
Researchers at the ±«Óătv, including associate professor Denny Yin, reveal why consumers often trust fake online reviews and how to improve awareness.
July 2, 2025Business News
Design science researcher appointed director of ±«Óătv’s School of Information Systems
Munir Mandviwalla, an accomplished professor, scholar, and inventor with over three decades in the information systems discipline, will also serve as a Muma Distinguished Research Fellow.
June 23, 2025Business News
Product strategies should adopt AI as its life force. Ramya Krishna, a ±«Óătv alumna, "charts out a full proof plan to integrate product strategy with AI for sure shot success."
June 16, 2025Business News
A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.
June 12, 2025Business News, Research and Innovation
Despite growing awareness of fake online reviews, a new ±«Óătv study finds that consumers still overwhelmingly trust what they read—even when they shouldn't.
June 5, 2025Research and Innovation
In an age where digital interactions dominate consumer decision-making, the trustworthiness of online reviews has become a critical concern for both researchers and the general public.
June 5, 2025Research and Innovation
The article, “The Illusion of Authenticity in Online Reviews: Truth Bias and the Role of Valence,” was recently published online in the premier journal, Information Systems Research. Co-authored by Dezhi "Denny" Yin, an associate professor at ±«Óătv Muma College of Business, the article examines how consumers make judgements about whether online reviews are real or fake.
June 5, 2025Business News
From trust to doubt: Why fake online reviews still fool consumers
The research investigates a key question: Are consumers naturally skeptical of online reviews, or do they tend to believe them? The answer lies in what psychologists call a “truth bias.”
June 4, 2025Business News, Research and Innovation
±«Óătv Bellini College of Artificial Intelligence, Cybersecurity and Computing to ignite Tampa Bay’s tech talent - ±«Óătv News
Launching this fall, the Bellini College of Artificial Intelligence, Cybersecurity and Computing will supply a pipeline of students ready to specialize in critical areas throughout Tampa Bay and beyond.
April 28, 2025Research and Innovation
Triparna de Vreede, whose research focuses on human-AI Interaction and workplace well-being, shared how AI can be useful in performance reviews.
April 13, 2025Research and Innovation
±«Óătv researchers among top 10 in nation for publishing in premier information systems journals
±«Óătv is ranked No. 13 in the world, No. 9 in the U.S., and No. 1 in Florida for the five-year period from 2020 to 2024, according to AIS Research Rankings released by the Association for Information Systems.
April 11, 2025Business News, Research and Innovation