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New director appointed to lead ±«Óătv's hospitality, tourism, and sport management programs
Lydia Hanks is an accomplished scholar with over a decade of progressive academic leadership and a strong track-record of extensive industry engagement.
June 16, 2025Business News
Product strategies should adopt AI as its life force. Ramya Krishna, a ±«Óătv alumna, "charts out a full proof plan to integrate product strategy with AI for sure shot success."
June 16, 2025Business News
±«Óătv alumnus Tony Giarratana (Finance, ’80) has breathed new life into downtown Nashville's cityscape. Since establishing Giarratana, LLC in 1986, he has played a significant role in making Music City what it is today.
June 13, 2025Spotlights
A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.
June 12, 2025Business News, Research and Innovation
The app, named Ridely, targets students that are already driving to and from campus at specific times. Drivers can pick up more than one passenger, whether it's a small group or individual students nearby.
June 11, 2025Business News, Entrepreneurship
The ±«Óătv Alumni Association announced the Distinguished Alumni Awards, its highest honor recognizing exceptional professional achievement. Among the 2025 honorees are business leaders Rick Brandt and Teresa “Gayle” Sheppard.
June 11, 2025Business News, Honors and Awards
Unique Alston, a recent ±«Óătv business graduate, hopes to revolutionize how college students get to and from campuses through a new carpooling app called Ridely.
June 11, 2025Business News, Entrepreneurship
Ten ways alumni can engage with the Nault Center for Entrepreneurship
Want to give back to ±«Óătv? Here are 10 cost-free ways Nault Center alumni can engage — from mentoring to networking and beyond.
June 10, 2025Business News, Entrepreneurship
Despite growing awareness of fake online reviews, a new ±«Óătv study finds that consumers still overwhelmingly trust what they read—even when they shouldn't.
June 5, 2025Research and Innovation
In an age where digital interactions dominate consumer decision-making, the trustworthiness of online reviews has become a critical concern for both researchers and the general public.
June 5, 2025Research and Innovation
The article, “The Illusion of Authenticity in Online Reviews: Truth Bias and the Role of Valence,” was recently published online in the premier journal, Information Systems Research. Co-authored by Dezhi "Denny" Yin, an associate professor at ±«Óătv Muma College of Business, the article examines how consumers make judgements about whether online reviews are real or fake.
June 5, 2025Business News
From trust to doubt: Why fake online reviews still fool consumers
The research investigates a key question: Are consumers naturally skeptical of online reviews, or do they tend to believe them? The answer lies in what psychologists call a “truth bias.”
June 4, 2025Business News, Research and Innovation